The Shift to "Fractional Assistants" in the US, Canada, and the UK: A Rebranding Opportunity
The role of virtual assistants (VAs) has been instrumental, offering robust administrative support akin to a full-time administrative or executive assistant but at a fraction of the cost due to being off-shored in regions with lower salary expectations.
Now, there's a burgeoning demand in the US, Canada, and UK for what's termed "Fractional Assistants." These professionals mirror high-level executive assistants in these countries, often working remotely, but not exclusively for any single employer. This approach enables executives to access top-tier talent affordably, including strategic partnership and language compatibility, aspects sometimes challenging to secure through offshore companies.
To promote this emerging concept effectively, professionals in the US, Canada, and the UK should consider rebranding themselves.
One crucial adjustment for all assistants—be they VAs, PAs, or solopreneurs—is to avoid calling themselves CEOs. If positioning yourself as a fractional EA or executive business partner, it's vital to accurately reflect your role. Without a team of executives within your firm, you aren't a CEO. Ceasing title inflation simplifies your visibility on platforms like LinkedIn and clarifies the services you offer, enhancing your professional appeal.
So what are the next steps to make this happen for you?
Simplifying your role and making it clear to potential clients is crucial for attracting partnerships as a fractional assistant. Here are some tips to help clarify your services and make it easier for companies to understand what you do and find you:
Use Clear and Descriptive Titles: Instead of ambiguous or inflated titles like "CEO" or "Founder," use titles that accurately reflect your role as a fractional assistant, such as "Fractional Executive Assistant" or "Fractional Administrative Partner."
Define Your Services Concisely: Clearly outline the specific services you offer and the value you bring to clients. Highlight your areas of expertise, such as calendar management, project coordination, or executive support.
Create a Professional Profile: Optimize your LinkedIn profile or professional website to showcase your skills, experience, and services. Use keywords relevant to your industry and role to improve search visibility.
Share Success Stories and Testimonials: Demonstrate your effectiveness by sharing case studies or testimonials from satisfied clients. This adds credibility and helps potential clients understand the impact you can make.
Network Strategically: Attend industry events, join professional associations, and engage in online networking to connect with potential clients and colleagues who may refer you to others.
Offer Clear Communication Channels: Make it easy for companies to reach out to you. Provide clear contact information on your website or LinkedIn profile, and respond promptly to inquiries.
Educate Your Audience: Write articles, blog posts, or create videos that educate potential clients about the benefits of working with a fractional assistant. Address common pain points and demonstrate how you can solve them.
By simplifying your messaging, clarifying your role, and showcasing your expertise, you'll make it easier for companies to understand the value you offer as a fractional assistant and how to engage with you.
This clarity will ultimately lead to more meaningful partnerships and opportunities.
